🧺 Debunking Linen Myths: Why Linen Is Worth Every Thread
At Simple Linen Co, we believe that the things we bring into our homes should be beautiful, lasting, and kind—to our skin, our schedules, and our planet. That’s why we chose linen. But we understand it’s not always love at first sight for everyone.
There are a few lingering misconceptions about linen that we often hear, and today, we’re gently setting the record straight.
“Linen is too expensive”
Let’s start with the biggest one: cost.
Yes, linen sits at a higher price point than cotton or synthetic blends. But there’s good reason for that. True linen—like ours—is made from 100% French flax, a natural fibre that’s sustainably grown and carefully processed with less water and no chemicals. Linen is 3x stronger than cotton, meaning it lasts far longer, saving you money in the long run.
And the magic of linen?
It actually gets softer and more beautiful the more you use it. No pilling, no fading—just comfort that grows.
“Linen is rough and stiff”
This is an outdated idea, and we get it—maybe you've stayed in a linen Airbnb with sheets that felt more like burlap than bedding.
That’s why all our pieces are stone-washed before they arrive at your door, giving them a lived-in softness from the very first sleep. And with every wash, they become even gentler. We don’t believe in “breaking in” linen—you deserve the good part from day one.
“Linen is high-maintenance”
The opposite, actually.
Linen loves simple care—cold machine wash, soft tumble dry or hang to air, and absolutely no ironing necessary. The raw beauty of linen lies in its relaxed, rumpled texture.
As two busy mums, we built Simple Linen Co to fit real, everyday life. We wanted bedding that felt good, looked good, and didn’t require hours of upkeep. Linen gave us that, and we knew others would love it too.
“Linen is just a trend”
Linen has been around for thousands of years—and for good reason. It's breathable, naturally hypoallergenic, moisture-wicking, and kind to sensitive skin. It keeps you cool in summer and warm in winter, making it a true year-round companion.
At Simple Linen Co, we're not chasing trends. We're building a brand rooted in slow living, sustainability, and softness that lasts.
Why We Started Simple Linen Co
We launched Simple Linen Co because we were tired of choosing between aesthetics, sustainability, and practicality. We wanted timeless pieces that were kind to our homes, our families, and our future. Linen checked every box.
What started as a small idea between two mums turned into a growing community of customers who value natural comfort, thoughtful design, and quality that endures.
Come Feel the Difference
Linen may feel like a splurge at first—but once you sleep in it, you’ll understand why it’s more than worth it. We’re here to help you make the switch simply, confidently, and with 25% off your first order when you join our Loyalty Club.
Because comfort, done right, should be effortless.
