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About Us: Why Simple Linen Feels So Good

At Simple Linen, we believe in stripping things back to what really matters—natural comfort, timeless design, and everyday luxury you can feel. We’re not about fast trends or cluttered closets. We’re about creating thoughtful pieces that last—crafted from premium 100% flax linen, woven at the ideal weight of 160–170 GSM, and certified to the highest environmental standards.

The Weight of Linen: What 160–170 GSM Really Means

When we say our linen is 160–170 GSM, we’re talking about the “grams per square metre”—a measurement of fabric density and weight. This mid-weight linen strikes the perfect balance between softness and durability. It’s light and breathable enough for warm weather and layering, yet substantial enough to feel luxurious year-round.

Lighter linens (under 150 GSM) can feel too sheer or fragile, while heavier linens (180+ GSM) often feel coarse or stiff. At 160–170 GSM, Simple Linen offers that “just right” feel—buttery soft, naturally textured, and breathable without sacrificing strength.

OEKO-TEX® Certified: What That Really Means for You

We’re proud to say all our linen is OEKO-TEX® Standard 100 certified, which means every thread, button, and dye we use has been tested and proven free from harmful chemicals. That includes substances you probably wouldn’t want near your skin (let alone your bedding), like formaldehyde, heavy metals, and toxic dyes.

In a world full of greenwashing, OEKO-TEX® is your reassurance that our linen is genuinely safe—for you, your home, and the planet.

Why Our Linen Feels Better—And Lasts Longer

Every piece we create is made with care, from responsibly grown European flax to small-batch production methods that honour the natural characteristics of linen. It’s stonewashed for softness, so it feels lived-in from day one—and only gets better with age.

You’ll find this premium weight across our full range: from bedding to robes to our day-to-night wear, each piece is made to feel breathable in summer, cosy in winter, and endlessly wearable.

Simple Linen, Simply Made

We started Simple Linen with a simple goal: to bring beauty, comfort, and quality into everyday living. No shortcuts, no compromises—just linen the way it should be.

What is French flax linen?

French flax linen is a premium type of linen made from flax plants grown in France, known for its durability, softness, and natural texture. It's considered one of the highest-quality linens available..

What products do you offer in 100% French flax linen?

We offer a range of 100% French flax linen products, including bed sheets, duvet covers, pillowcases, quilts, slip dresses, robes, and two piece outfits. Each item is crafted from the finest French flax linen for ultimate comfort and quality.

Why should I choose French flax linen over other types of linen?

French flax linen is known for its superior quality, strength, and eco-friendly properties. The cool and breathable fabric becomes softer with each wash, and its natural fibers are highly resistant to wear and tear, making it a great long-term investment.

Is your French flax linen sustainably sourced?

Yes, our French flax linen is sourced sustainably from farms in Normandy, France that use eco-friendly farming practices.

Linen is a natural, biodegradable material, and flax plants require less water and pesticides compared to other crops, making it a more environmentally conscious choice.

How do I care for my 100% French flax linen products?

French flax linen is easy to care for! We recommend washing in cold or lukewarm water with a mild detergent.

Air drying in the shade is best to maintain the fabric's texture, but you can tumble dry on low if necessary. Linen gets softer and more beautiful with each wash.

Is French flax linen suitable for all seasons?

Yes! French flax linen is breathable and moisture-wicking, making it perfect for both warm and cool climates. It keeps you cool in the summer and cozy in the winter due to its temperature-regulating properties.

Are your linen products pre-washed?

Yes, all of our 100% French flax linen products are pre stone-washed to ensure a soft feel and to reduce shrinkage after the first wash.

How does French flax linen compare to cotton or other materials?

French flax linen is more durable, breathable, and naturally hypoallergenic compared to cotton. It is also more eco-friendly, as it requires fewer resources to grow and is fully biodegradable.

Linen's natural texture improves with age, unlike cotton, which may wear out faster.

What makes your French flax linen different from others?

Our linen is made from premium French flax, grown in the lush fields of Normandy. Known for its superior quality, European flax is at the heart of our products. After careful testing and building strong supplier relationships, we're proud to offer top-tier linen. Designed with care by Simple Linen Co in Wamboin, NSW, all our linen is pre-stonewashed for a soft, textured finish.

The flax is spun into yarn in France, then sent to China for weaving at our SA8000-certified factory in Shenzhen, ensuring fair worker rights. Once crafted into luxurious OEKO-TEX® STANDARD 100 certified bedding, it’s shipped back to our Wamboin warehouse, where it’s hand-packed with love and ready for delivery.

Is your linen hypoallergenic?

Yes, our 100% French flax linen is naturally hypoallergenic, making it ideal for those with sensitive skin or allergies.

Do you offer gift cards or gift wrapping?

Yes, we offer digital gift cards, and every linen purchase is beautifully wrapped, making it a perfect gift for yourself or someone special.

Can I return or exchange my French flax linen products?

Yes, we offer returns and exchanges within 30 days of purchase, as long as the items are unused and in their original packaging. Please refer to our returns policy for more details.

Do you offer international shipping?

Yes, we ship internationally. Shipping costs and delivery times vary by country, so please check our shipping policy or contact us for more details.

How can I check the status of my order?

Once your order is confirmed and received, you will receive an email confirmation along with the status of your order. Once it's shipped, you'll be provided with tracking information. As always, if you're unsure about the status of your order, please don't hesitate to contact us.

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We’re redefining comfort with sustainably crafted French flax linen. Designed for busy lives and heartfelt homes, our bedding and apparel bring natural elegance and unmatched quality to your everyday. Founded by two working moms, we believe in creating timeless pieces that nurture
you, your family, and the planet.

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We’re redefining comfort with sustainably crafted French flax linen. Designed for busy lives and heartfelt homes, our bedding and apparel bring natural elegance and unmatched quality to your everyday. Founded by two busy mums, we believe in creating timeless pieces that nurture you, your family, and the planet.